Brow Products
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It doesn’t matter if your face is graced with thin, sparse arches or the full, bushy brows of Instagram dreams. Chances are an Allure editor probably has a brow shape similar to yours. We’ve spent hours and hours in front of tiny mirrors plucking our own (occasionally going overboard, we will admit) and sitting in the chairs of experts who thread, wax, and tint our arches. Some of us also can’t leave the house without filling in our brows, which means we’ve tested all of the best brow products on the market.

To share the knowledge gained from all our in-office and real-life experimentation, we’ve rounded up our favorite, long-lasting products for filling in, thickening, brushing out, and holding our brows in place. Everything is accounted for — powders, gels, pens, pomades, and pencils — plus the most genius tips and tricks we’ve learned from makeup artists (and each other) along the way on how to use our go-to tools.

Ready to find your new favorite brow product? Keep scrolling to see our picks from brands like Benefit, Hourglass, Anastasia Beverly Hills, and more.

BROW GELS: Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel

The Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel is a light and airy gel that tames hairs while adding a bit of pigment to hide sparse areas. The formula is also pretty outstanding — it features castor oil to keep brows shiny and biotinoyl tripeptide-1 which helps make hairs stronger and healthier. For these reasons, we awarded it a 2021 Best of Beauty Award.

NYX Professional Makeup Thick it Stick it! Thickening Brow Gel Mascara

The Thick it Stick it! Thickening Brow Gel Mascara by NYX Professional Makeup is way more than just a cute name. This product tints brows in its seven shades and makes them appear thicker, thanks to plant fibers in the formula.

Benefit Cosmetics Gimme Brow Plus Volumizing Eyebrow Gel 

There’s no doubt that Benefit Cosmetics knows brows, which is why the brand scooped up two wins during this year’s 2022 Readers’ Choice Awards. One of the two wins is for the Gimme Brow Plus Volumizing Eyebrow Gel — a brow builder that deposits tiny fibers that mimic real hairs and fill in sparse brows. The tint comes in 10 shades so you can perfectly pair your brows with any hair color.

You’ll find the Benefit Gimme Brow in the Limited-Edition Allure Best of Beauty Box. For just $65 (or $40 exclusively for Allure Beauty Box members), you’ll get beauty products worth $210 in value. Check out beauty’s top subscription box on TikTok at @allurebeautybox.

Tarte Busy Gal Brows

Whether you consider yourself busy or lazy, Tarte’s Busy Gal Brows enhances, shapes, holds, and adds long-wearing color that gives off a natural look all in one swoop — with no stickiness, might we add. No wonder it won a 2018 Best of Beauty Award for best tinted gel.

One/Size by Patrick Starrr BrowKiki Nourishing Tinted Brow Gel

The One/Size by Patrick Starrr BrowKiki Nourishing Tinted Brow Gel holds a triple-fiber blend in the formula that consists of little hair-like fibers to mimic brow hairs. Plus, there’s coconut oil in it to smooth and keep hairs soft and moisturized.

Milk Makeup Kush Fiber Brow Gel

Milk Makeup has perfected the formula for textured, dark brows with its Kush Fiber Brow Gel. Without looking crunchy or dry, it coats brows with itty-bitty fibers that lengthen and volumize in shades that are never too warm or too cool.

Eyeko Brow Gel

Former Allure editor Devon Abelman says Eyeko’s Brow Gel is her go-to on lazy days. “After blending my foundation to airbrushed perfection and drawing on graphic liner, I don’t have very much energy left to fill in my brows,” she says. “This tinted gel takes all of five seconds to sweep through arches, fill in any gaps, and keep them in place all day.”

BROW WAXES: Anastasia Beverly Hills Brow Freeze Styling Wax

At first glance, the Anastasia Beverly Hills Brow Freeze Styling Wax looks like clear brow gel in a jar but, it’s so much more than that. This is an easy-to-apply wax that provides hairs with extreme hold all day long. Take it from Allure news editor Nicola Dall’asen: “I brush my hairs almost straight upward with this product and they stick. For hours,” she says.

Maybelline New York Tattoo Studio Brow Lift Stick

Maybelline New York’s Tattoo Studio Brow Lift Stick isn’t your typical brow product. This wax stick fills in sparse areas while the plastic spoolie (the lifter brush) blends it all out as you brush through the hairs.

BROW PENCILS: Haus Laboratories Edge Precision Brow Pencil

The Haus Laboratories The Edge Precision Brow glides across skin to fill in all of your pesky gaps and sculpt the sharpest arches for everyone that uses it. Not to mention, this product is available in 13 shades and is an Allure 2021 Best of Beauty winner — need we say more?

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