OK, so we’re going to assume you clicked on this link because you’re in need of some Valentine’s Day makeup inspiration, and you either have an at-home date with your significant other, some virtual plans with friends, or booked a reservation at your favorite restaurant. Keeping with that assumption, you’ve probably been preparing: A romantic dinner? Check. The perfect gift? Check. A few spritzes of your favorite fragrance? Check, check, and check. Now, all you need is to pick the perfect hair-and-makeup combo for February 14, and you’re all set to get your romance on (safely, of course).
Luckily, we’ve done the legwork for you and found 18 stunning beauty looks for you to choose from — courtesy of some of the industry’s top makeup artists. Keep scrolling to find a wealth of Valentine’s Day-inspired makeup looks, including smoky eyes, a monochromatic pastel pink look that’s positively dreamy, soft glam, celestial, metallic eyelids, and many, many more. One is sure to fit your aesthetic.
A Kiss of Pink
Just because it’s Valentine’s Day doesn’t mean you have to go for a full glam moment. If minimalist makeup is more your vibe, try a simple one-shadow look, like this pretty pink number by makeup artist Vincent Oquendo. “I created a subtle look using the Shiseido Kajal Ink Artist Shadow in Lilac Lotus, starting at the base of her lash line and blending from there,” he tells Allure. We’re also fans of Colourpop Cosmetics’s Lilac You a Lot Palette for this look.
Then, just add a few coats of your favorite mascara, some clear lip gloss (we’re partial to Tower28’s ShineOn Jelly Lip Gloss), and a bit of tinted brow gel, and you’ll be good to go.
Classic Smoky Eye
Fans of the classic smoky eye will want to take a page out of makeup artist Ash K. Holm‘s book, who created this gorgeous look for actor Eva Longoria. To recreate this look on your own, Holm says to look for “softer, smoky tones like matte grays and taupes for the crease and foiled textures in gray or taupe on the eyelid to give the eyes a sexy, sultry feel.”
She adds that the brushes you use are just as important as the shadows you choose. “Use brushes that have soft fibers to create the most flawless blend of shades,” she tells Allure. “The softer your brushes are, the easier it is to blend rich, smoky tones.” (We personally recommended the Lune+Aster Eye Shadow Duo Brush.)
As for lining the eyes, Holm suggests reaching for “a long-wearing eye pencil in a smokey tone like a silvery gray, taupe, brown or black,” but she advises “working quickly because any long-wearing pencil will dry down fast. You will be amazed with the longevity of this look when using a long-wearing pencil to smoke out the rim of the eyes,” she says.
Soft Pink and Softer Waves
When in doubt, wearing pink lipstick is always a good idea on Valentine’s Day. After all, just look to Lili Reinhart, who paired her Barbie-pink lips with soft, gray smoky eyes and a bombshell blowout for added glamour.
“This look was a modern take on old-Hollywood glam,” says makeup artist Jenna Kristina. “The pink lipstick has blue undertones, which can help make your teeth look brighter and whiter.”
To score this sultry look at home, line your upper lash line with a chubby eye shadow stick (like Bobbi Brown’s Long-Wear Cream Shadow Stick in the shade Shadow). Then, smoke the pigment out with your finger or a cotton bud until everything looks seamless.
Try a nourishing formula like Dior’s Addict Stellar Shine Lipstick in shade Be Dior (a gorgeous fuchsia) to make lips look extra juicy and kissable. And hair-wise, if you follow these pro tips for doing a blowout at home and you’ll master it in no time.
Shimmery Sunset Eyes
Believe it or not, this high-voltage eye look isn’t as hard to recreate as it may seem. Makeup artist Hung Vanngo began by prepping eyes with MAC’s Paintpot in Layin’ Low (creamy beige) to give the shadow something to adhere to. He then used several shades from the NikkieTutorials x Beauty Bay Pressed Pigment Palette — including Blend & Snap!, Zomer, Mikai, Aura, and Ivy — to achieve a stunning reddish-pink sunset effect on the lids. (Pro tip: Make sure you have some excellent blending brushes on hand, as it’ll make the process way easier.)
Finish off the eye look with some black kohl liner on the top lash lines and blend it until it’s soft and smoky. Then, add several coats of mascara. For the lips, you can either go the neutral route or follow Vanngo’s lead with a vibrant coral. He reached for Rare Beauty’s Matte Lip Cream in Brave.
A Bold, Red Lip and Wispy Eyelashes
Audrey Hepburn once said, “There is a shade of red for every woman,” so, of course, there’s bound to be a perfect shade of red lipstick for everyone. In fact, makeup artist Nydia Figueroa says that someone of any skin tone can nail this bold, red lip look.
She says that fair skin tones should look for a red lip “[with] cool-toned hues like blue and purple that will complement your natural pink undertones,” such as MAC’s Lipstick Matte in Russian Red.
On the other hand, Figueroa finds that “reds with a touch of orange” should be the lip color of choice for medium skin tones, like the Enduring Lip Color in Candy Apple from Limelife By Alcone. “This shade has a beautiful orange undertone that suits medium skin tones and lasts all day,” she says.
As for those with dark skin tones, she suggests looking for “bright reds” or “dark cherry” lip colors. “My favorite bright red for a darker skin tone is Fenty Beauty’s Stunna Lip Paint in Uncensored. This color is universal but looks particularly stunning on darker skin,” she explains. When it comes to the latter, she’s fond of Danessa Myricks’s Vision Flush in Black Cherry, which she says “can [also] be used on the eyes or cheeks.”
Because this look is all about the lip, Figueroa advises taking a “less is more” approach with your eye makeup. “I would put minimal shadow on the eyes, adding a winged liner and/or lots of mascara on the lashes,” she tells Allure.
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