Best Beauty Launches
Photo by Elsa Olofsson on Unsplash

Ah, February, the month of love. Depending on who you are, that might mean the next few weeks look like romantic plans with a partner, dedicated nights out with friends, or embracing self-love in the form of self-care. (It could also include all or none of the above, because this isn’t a Hallmark movie.) If you’re a fan of all things beauty, there’s also an opportunity to fall head over heels for the latest product launches.

This month, you can expect plenty of newness from all your favorite beauty brands, from Summer Fridays to ColourPop to Oribe. Whether you’re looking for the perfect hair mask so you can finally try out TikTok’s viral “treatment bun,” a scent that will last through even the longest dates, or an at-home masking kit that will help you put your best face forward, there’s a little something for everyone.

If you’re not sure where to start, we’ve enlisted the help of POPSUGAR beauty editors to narrow down the list for you. After spritzing, swiping, and swatching our way through hundreds of different products, we’re ready to announce our favorites. We found love in skin tints that made us glow as bright as the North Star, barrier creams that quenched the driest skin, and eye brighteners that faked a wide-awake look faster than a cup of coffee.

Ahead, check out some of the best new February beauty launches, including picks in the hair, skin, body, makeup, and nail categories.

Best Makeup: Kosas Glow I.V. Vitamin-Infused Skin Enhancer

“I’m guaranteed to love a product if it 1) makes my skin glow and 2) simplifies my routine, and the Kosas Glow I.V. Vitamin-Infused Skin Enhancer ($38) does both of those things. The makeup/skin-care hybrid can be used as a highlighter, mixed with your foundation, or applied all over the face over your skin care. I love that it hydrates my skin while also making my complexion look really even and radiant.” — Jessica Harrington, beauty editor.

Kosas Glow I.V. Vitamin-Infused Skin Enhancer

$38

from nordstrom.com

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Best Makeup: Charlotte Tilbury Hollywood Glow Architect Highlighter

“Charlotte Tilbury is bringing back powder highlighters with the release of its Hollywood Glow Architect Highlighter ($48). My favorite shade is bronze glow, and it makes my face look like I’ve actually been drinking my water. The formula is smooth, not streaky, and blends like a dream. I haven’t put it down since getting it.” — Ariel Baker, assistant beauty editor.

Hollywood Glow Architect Highlighter

$48

from charlottetilbury.com

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Best Makeup: ColourPop Lippie Pencil

“I’m picky when it comes to my lip products, and the ColourPop Lippie Pencil ($7) passes all of my tests with flying colors. It goes on creamy and smooth, and it lasts for hours — even through eating and drinking on dates. Plus, ColourPop just launched at Target, which has made restocking on all of my favorites super easy.” — Renee Rodriguez, staff writer and social producer.

ColourPop Lippie Pencil

$7

from target.com

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Best Makeup: Treslúce Beauty Empower Me Matte Lipstick

“For some reason, the Treslúce Beauty Empower Me Matte Lipstick Bullet ($16) in Nudey Pink transports me back to my first time wearing lipstick, but with a better experience. The traditional bullet packaging feels luxe but modern, the formula is a comfortable matte that doesn’t tug at the lips, and the shade is a dreamy neutral tone that complements my skin tone. These lipsticks make finding your perfect shade an actually enjoyable experience.” — AB.

Treslúce Beauty Empower Me Matte Lipstick Bullet

$16

from treslucebeauty.com

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Best Skin Care: Ilia Beauty Bright Start Activated Eye Cream

“I never had dark circles until I had my son three and a half years ago, and I’ve been battling them ever since (thanks, kid). The Ilia Beauty Bright Start Activated Eye Cream ($46) is the first eye cream I’ve tried that makes an immediate difference — the light-reflecting pigments are just so good — and I think it’s having long-term benefits, too. I generally look more awake, and I’m giving it full credit.” — Dawn Davis, executive director, Vox Media.

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Ilia Beauty Bright Start Activated Eye Cream

$46

from iliabeauty.com

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Best Makeup: L’Oréal Telescopic Lift Mascara

“The new L’Oréal Telescopic Lift Washable Mascara ($15) is actually incredible. It makes my lashes look long and fluttery, and while the Telescopic line is known for its lengthening capabilities, this mascara actually also gave me quite a bit of volume. I love a good drugstore makeup find.” — AB.

L’Oréal Telescopic Lift Washable Mascara

$15

from ulta.com

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Best Makeup: Tarte Sculpt Tape Contour

“The Tarte Sculpt Tape Contour ($35) impressed me with the shade range alone, but then I tried the product and instantly fell in love. It’s easy to blend, and while it’s marketed as a contour product, I actually think it pulls a bit warmer, so I’ve been using it like a bronzer and just blending it haphazardly all over my face. Even with that unconventional technique, it still manages to look fantastic every single time. Tens from me across the board.” — AB.

Tarte Sculpt Tape Contour

$35

from tartecosmetics.com

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Best Makeup: Caliray Surf Proof Setting Spray

“The Caliray Surfproof ($35) has been my go-to for setting my makeup ever since I got my hands on a bottle. The ultrafine mist makes the setting spray really enjoyable to apply and keeps my makeup locked in all day. While some setting sprays can feel a little dry, this is more like a hydrating skin-care mist with the addition of prickly pear, agave, and glycerin in the formula.” — JH.

Caliray Surfproof

$35

from caliraybeauty.com

BUY NOW

Best Makeup: Rare Beauty Positive Light Under Eye Brightener

“The Rare Beauty Positive Light Under Eye Brightener ($24) actually looks really beautiful under my eyes, and I wasn’t expecting it to. I tend to avoid putting too much product in the area because it already lacks quite a bit of volume, so piling makeup on tends to make it look worse. This almost felt like a tinted eye cream that gave me that first layer of concealer, therefore allowing me to use less product. The metal tip also felt extra cooling in the mornings.” — AB.

Rare Beauty Positive Light Under Eye Brightener

$24

from rarebeauty.com

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Best Makeup: Kosas Wet Lip Oil Gloss

“The Kosas Wet Lip Oil Gloss ($22) range was recently expanded to include three new shades. Of the three, Revealed is my absolute favorite color. It adds a beautiful light pink to any lip combination I’m wearing, taking my normal lip look up a notch with an added layer of shine. The formula also smells like a delicious lemon pound cake, so that’s a plus.” — AB.

Kosas Wet Lip Oil Gloss

$22

from kosas.com

BUY NOW

Best Skin Care:

“Anything Alicia Keys tells me to put on my face I will try in the effort to achieving even one-fourth of her glow, and after using the Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum ($38) for almost two weeks now, I think I’m nearly there. I’m not sure if it’s the formula’s gentle, gel-cream texture, or perhaps the moisturizing peptides and hyaluronic, but there’s something about smearing this stuff on every night that gives me an instant dose of calm. The bonus is that I also happen to wake up with softer, healthier-looking skin.” — Kelsey Castañon, beauty director.

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Keys Soulcare Truly Becoming Multi-Benefit Peptide Serum

$38

from ulta.com

BUY NOW

Best Skin Care: Dr. Jart+ Ceramidin Skin Barrier Serum Toner

“The Dr. Jart+ Ceramidin Skin Barrier Serum Toner ($39) has saved my skin this winter. The two-in-one product combines a serum and a toner into one ultra-hydrating treatment. I use it after cleansing and before my retinol to give my skin a boost of moisture. The thick, jelly-like texture makes it really refreshing to apply.” — JH.

Dr. Jart+ Ceramidin Skin Barrier Serum Toner

$39

from sephora.com

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Best Skin Care: Shani Darden Triple Acid Signature Peel

“Full transparency: I treat at-home peels like I would someone wearing a Michael Myers costume, which is to say very cautiously. So when I heard about the Shani Darden Triple Acid Signature Peel ($125), my initial feeling was fear. It wasn’t completely unwarranted, either, because the chemical exfoliation you get is no joke. (It does still when you first apply the peel itself in step one, and then again when you apply the neutralizing clay mask in step two.) That said, the next-level glow that comes once you rinse it off after 10 minutes lasts for days. It’s worth all the initial spooks.” — KC

“In a perfect world, I’d get a facial every week, but that’s sadly not always possible. That’s why the Triple Acid Signature Peel is such a game-changer. The mask contains a blend of glycolic, lactic, and mandelic acids to help brighten and smooth skin. Additionally, kaolin and bentonite clay clear pores of dirt and oil to prevent breakouts. The process is two steps and only takes 10 minutes in total. I love that it is gentle enough to use up to twice a month and has zero downtime. After using it, my skin looks super radiant.” — JH.

Shani Darden Triple Acid Signature Peel

$125

from shanidarden.com

BUY NOW

Best Skin Care: Jouer Hydrate & Repair Skin Barrier Cream

“I’m always looking for ways to combat my dry, dehydrated skin, especially in the winter. The first time I tried the Jouer Hydrate & Repair Skin Barrier Cream ($40), I knew it was going to be a staple in my skin-care routine. It’s thick and luxurious but not too heavy that it irritates my acne-prone skin.” — RR.

Jouer Hydrate & Repair Skin Barrier Cream

$40

from jouercosmetics.com

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Best Skin Care: Vintner’s Daughter Active Renewal Cleanser

“When Vintner’s Daughter announced its long-awaited third product — a cleanser, my favorite type of skin-care product — I ran to try it. I love everything the brand does and knew the Active Renewal Cleanser ($98) would not disappoint. I was right. The product took nearly four years to develop and has a lot of advanced science behind it, but all you need to know is that it leaves your skin looking bright and balanced. I have been using it every evening and love how it takes my skin back to its most optimal state — and keeps it like that through the next morning.” — Stephanie Nguyen, senior editor, branded content.

Active Renewal Cleanser

$98

from vintnersdaughter.com

BUY NOW

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